Pamela Strother is an association leader and Principal of Sponsorship Specialists. Her ground-level experience of building and growing association corporate partnership and events programs is a critical asset she brings to Sponsorship Specialists’ clients. Pamela has developed organizational systems for funding, marketing and implementing conventions and fundraising events that attract sponsors from Fortune 500 corporations.
Prior to her transition to consulting in 2006, Strother was an association executive with the National Lesbian & Gay Journalists Association (NLGJA) for a decade. She served as the organization’s first Director of Development and took the helm as Executive Director in September 2000. Under her leadership, the corporate partnership program grew to include the nation’s leading news organizations, public relations firms, and major corporations including Bloomberg, IBM, CBS News, CNN, Coca-Cola, 1-800-Flowers, Fleishman-Hillard, Microsoft, General Motors, The New York Times, Toyota Motor Sales, Verizon Wireless, Comcast, American Legacy Foundation and National Public Radio (NPR) among many others.
Pamela served as lead contract negotiator for services and partnerships with the meetings and travel industry, forging relationships with key brands including Marriott, JetBlue, Kimpton Hotels, Harrah’s, MGM Mirage, Amtrak, American Airlines, AVIS, Hilton, Orbitz, and Florida Keys & Key West. Her partner in the success of creating outstanding conventions and fundraising events was Samantha Snyder, now a member of the Sponsorship Specialists team.
Pamela has managed creative teams in design, copywriting, production, and distribution of print and online collateral. For more than a decade, Strother teamed with Audrey Denson to ensure the messages and programs of NLGJA were effectively marketed to the news industry and members through outstanding presentation. Pamela, Audrey and their team were honored by the American Society of Association Executives (ASAE) in 2006 with a first-place ranking in the Gold Circle Awards for NLGJA’s newsletter Outlook.
Pamela is a 15-year member of ASAE and is a volunteer leader on the Consultants Section Council. She has served on the Diversity Committee, contributed to the “CEO to CEO” forum for Associations NOW magazine (formerly Association Management) and was a presenter at the 2012 Technology Conference & Expo and 2008 Annual Meeting. In 2005, Pamela earned the Certified Association Executive (CAE) credential, the highest certification from ASAE. The previous year, Pamela earned her MBA from American University’s Kogod School of Business.
From 2006-2010, Pamela was a Principal and Chief Operating Officer for realChange Partners, a strategic planning, development planning and leadership development consulting firm. She served as the new business development manager and project manager for more than 40 nonprofit clients that included the American Society of Journalists & Authors, Environmental Grantmakers Association, National LGBT Bar Association, CenterLink, Foundation for Community Association Research and the Pan African Sanctuary Alliance.
Pamela is a 20-year fundraising professional having served in staff, Board and volunteer leadership roles for diverse organizations such as congressional PAC’s, House of Ruth, AIDSWALK Washington, Gateway CDC and the Gateway Arts Center. Her experience goes beyond corporate sponsorship programs and includes building diversified fundraising programs that include foundation and government grants, individual and major gifts and membership programs.
Pamela is a trainer for the Association TRENDS online education series and a guest speaker for the George Mason University Arts Management Program. Pamela tweets about association and nonprofit sponsorship via @sponspecialist.