Association Industry articles featuring Sponsorship Specialists

Association TRENDS – Media kits: Changing with the times (and our associated blog)
Naylor’s Association Advisor E-News – Improving Your Advertising and Sponsorship Programs

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Sponsorship Specialists Facebook Page - industry articles posted almost daily. Like us and get them in your stream.

Trainings

Association TRENDS Webinar

Boosting Association Ad Revenue: Why Your Old Sales Model Isn’t Working and What You Can Do About It

Live again!  May 1, 2013 2:00-3:30pm ET

September 27, 2012 2:00-3:30 pm ET

Associations that are not evolving your advertising placement opportunities and sales strategies stand to lose more than revenue, you are losing relationships with key players in your industry and denying your members information they need to make smart purchasing decisions. We’ll look at the skills sales professionals need today gleaned from the principals of corporate sponsorship relationship management.

We’ll move from basic to advanced and address some of toughest issues you will face in shaking up doing sales as usual at your association. The presentation will include trends in marketing kits.
 
We’ll take a look at how to:
  • Move from sales pitching to consultative sales that requires discussion and problem solving, not presenting a limited set of options.
  • Think like a fundraiser or sponsor relationship manager, uncovering the key reasons a company advertises with you (it’s not just sales leads!)
  • Fully understand your channels and create customized packages that target the members your advertiser wants to reach and stop creating clutter for those who do not care.
  • Navigate policy changes that allow you to create advertising space in communications vehicles that were previously off limits.
  • Create new advertising-supported resources that bring value to your members and make a profit.
  • Trends in marketing kits, including new examples from associations featured in Association TRENDS.
  • Use social marketing channels like Twitter as advertising vehicles.
  • Manage the movement of an advertiser to a sponsor with a larger financial investment in the association.

For more information and to register.

ASAE Technology Conference & Expo

Small Association Solutions – Create Your Own Webcasting Studio

December 6, 2012 2:00-3:15 pm ET

Providing your members with an in-house webcast studio has a plethora of benefits, but how do you get started on a small budget? Hear from the American Society of Journalists and Authors on how they turned their conference room into a studio. Walk away with guidelines on how to research and choose the hardware and software needed, and gain tips on developing content, hosting hybrid events and cultivating sponsors.

For more information and to register.