Association Industry articles featuring Sponsorship Specialists

ASAE Guide to Consulting Services

Sponsorship Specialists is proud to contribute advertising funds to support the 2013 ASAE Guide to Consulting Services, a resource to help association executives and consultants achieve great working relationships. Articles covers topics such as communication, RFP’s,  contracts and ethics.  ASAE provides a full range of helpful articles in the Consultant Solution Center.

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Association TRENDS Webinar

Boosting Association Ad Revenue: Updating your sales model for 2014 and beyond

December 17, 2013 from 2:00-3:30 pm ET
Qualifies for 1.5 CAE Credits

Register Online

Brent Mundt and Pamela Strother help prepare you for new models of revenue generating in 2014.

Associations that are not evolving your advertising placement opportunities and sales strategies stand to lose more than revenue, you are losing relationships with key players in your industry and denying your members information they need to make smart purchasing decisions. We’ll look at the skills sales professionals need today gleaned from the principals of corporate sponsorship relationship management.

We’ll move from basic to advanced and address some of toughest issues you will face in shaking up doing sales as usual at your association. The presentation will include trends in marketing kits.
We’ll take a look at how to:
  • Move from sales pitching to consultative sales that requires discussion and problem solving, not presenting a limited set of options.
  • Think like a fundraiser or sponsor relationship manager, uncovering the key reasons a company advertises with you (it’s not just sales leads!)
  • Fully understand your channels and create customized packages that target the members your advertiser wants to reach and stop creating clutter for those who do not care.
  • Navigate policy changes that allow you to create advertising space in communications vehicles that were previously off limits.
  • Create new advertising-supported resources that bring value to your members and make a profit.
  • Trends in marketing kits, including new examples from associations featured in Association TRENDS.
  • Use social marketing channels like Twitter as advertising vehicles.
  • Manage the movement of an advertiser to a sponsor with a larger financial investment in the association.


ASAE Technology Conference & Expo

Small Association Solutions – Create Your Own Webcasting Studio

December 6, 2012 2:00-3:15 pm ET

Providing your members with an in-house webcast studio has a plethora of benefits, but how do you get started on a small budget? Hear from the American Society of Journalists and Authors on how they turned their conference room into a studio. Walk away with guidelines on how to research and choose the hardware and software needed, and gain tips on developing content, hosting hybrid events and cultivating sponsors.